Carbon Consulting is an information-based strategic planning company, specializing in brand strategy development, brand positioning and brand & advertising tracking. Carbon-12 is cutting edge brand & marketing strategy.

We admire those who understand the path ahead before they act, those who work with intention, and incorporate the right kind of informational insights before making critical decisions.

We don’t believe in research for research sake, and we don’t believe in getting bogged down in data. Knowing what’s relevant and actionable is at the heart of who we are and what we do.

Using a unique blend of traditional and innovative methodologies, we provide enduring value to our clients.

If I had an hour to solve a problem, and my life depended on it, I would use the first 55 minutes determining what questions to ask.

- Albert Einstein

He who joyfully marches to the music in rank and file has already earned my contempt.

- Albert Einstein

Carbon-12 Consulting

C-12 is an information-based strategic planning consultancy.
We are insights-driven strategy

Our Mission

Fearlessly challenge preconceptions by examining problems from different perspectives. Inspire each other to achieve great things


5175 Larkspur Lane
Hamburg, New York


Chuck Woelfel