Focused Vision

Carbon Consulting is not all things to all clients. We are proud to claim exceptional expertise with a diverse portfolio representing a wide array of industries. However, we choose to focus on those categories we are most interested in, those that have given us the greatest pleasure and most significant challenge over our careers.

We work in consumer products, political strategy, healthcare, financial servicesd and education

Our clients have included global, national and regional organizations.

Commercial Marketing Strategy

Data and analytics have already changed the marketing landscape forever. Everyone is smarter, more strategic and better prepared. And, the endless search for marketing ROI is increasing logarithmically. Every decision is scrutinized; every dollar matters.

There have never been more media channels, and the opportunity to initiate a “conversation” with your customers is at an all time high. This is all great news, leading to an increasingly exciting and challenging time for all marketers.

However, this is the same environment that every one of your competitors is playing in too. And they are are pushing the envelope. Are you?

Intelligence, insights, strategy… now, more than ever, these are the cornerstones necessary to grow a business, increase market share and enhance shareholder value.

The strategy is the thing. How should our brand be positioned? What is the key messaging we need to communicate? How will that messaging play within our creative execution? How well is our media strategy delivering on that?

These might be the same questions we have always asked, but now we have tools that are better equipped to answer them,

Have you evolved?

Political Strategy

Let’s face it. Precision matters. Perhaps more in this industry than in any other. A percentage point or two one way or another can make the difference between winning and losing. And, unlike selling a product, you don’t get another chance. Well, at least not for a couple of years.

Why not get it right?

Insights and a powerful strategy are absolutely critical to winning elections. How should a candidate be positioned? What are the strongest messages? How is our competitor’s messaging affecting us?

Innovations in research methodologies have given us much greater precision in measurement to answer these questions.

We all know the questions to ask. But now, there are better tools to answers those questions.

Have you evolved?

There is nothing so terrible as activity without insight.

- Johann Wolfgang von Goethe

There are no secrets to success. It is the result of preparation, hard work and learning from failure.

- Colin Powell

Carbon-12 Consulting

C-12 is an information-based strategic planning consultancy.
We are insights-driven strategy

Our Mission

Fearlessly challenge preconceptions by examining problems from different perspectives. Inspire each other to achieve great things


5175 Larkspur Lane
Hamburg, New York


Chuck Woelfel